Family-Owned, Trainer Approved
Quality dog gear, treats and enrichment products, from our family to yours!
Over 1200 reviews and 24,000 orders placed!
Family-Owned, Trainer Approved
Quality dog gear, treats and enrichment products, from our family to yours!
Over 1200 reviews and 24,000 orders placed!
Secure your shopping experience with various safe and trusted payment methods.
Give a man a fish, feed him for a day. Give a dog a Whole Mackerel, they’ll love you forever.
Mackerel is the ultimate source of essential fats, helpful for keeping your dog’s skin, and joints in top condition. Ours are sourced from South Island fisheries, and we freeze-dry the fish whole to lock in all the bene-fish-ial goodies.
Build Whole Mackerel into a meal for your dog or use to reward a job well done (even if that job is just to look really, really cute).
1kg bag = appx 65 fish
Feeding guide: These freeze-dried treats can be fed dry or rehydrated. To dry-feed, feed whole as a munchable treat, or break into pieces to use as training treats or meal toppers. If feeding wet, soak the desired amount in a small dish of water for 10–15 mins to return the meat to its original raw state. Always remember to keep fresh clean water available for your best friend.
Storage: Freeze-dried meat absorbs moisture from the air – after opening, it’s important to reseal the bag or store in a sealed container in a cool, dry place out of direct sunlight.
Ingredients: 100% New Zealand-caught mackerel. No additives or preservatives.
Welcome to Shine Canine! As a family-run small business, we're all about bringing the best quality supplies to pet parents across New Zealand. Whether you have dogs, cats, or other furry friends, we've got everything you need—toys, collars, accessories, treats and more!
We offer shipping across New Zealand, primarily through New Zealand Post. Add your items to the cart, and shipping rates will be calculated at checkout. One click is all it takes!
Your satisfaction is our priority. If you wish to return or exchange any item, just email us at shop@shinepets.co.nz with your order number, the product, and why you'd like to return it.
We accept returns within 28 days of purchase. Once we receive the goods in their original, unopened packaging and resalable condition, we'll issue a refund (excluding shipping) or credit. Contact us anytime, and we’re happy to help you through the process!

We take your safety seriously, but we keep the tone simple and local.
$2.40 NZD
Our puppy loves these! He gets one a day and obviously delights in the loud crunching.
I got one each for our two dogs to try, and both loved it. I'll definitely be getting more in future.
Our Lab's love these!
Favorite treats ever for the crew
Choosing local matters, more than ever. When you shop at Shine Pets for your pet supplies, you're supporting a small business rooted in NZ. Formerly Shine Canine, we're owned and operated by Tarah, a work-from-home mum of two wonderful kids, Fern (9) and Ash (5) .Our beginnings might be humble, but our superior pet products and customer service outperform giant retail chains. So, thanks for being a part of our lovely little journey!
Selling fast!
Get yours while you can.
Shine Pets is a small, family-owned business based in New Zealand, created from our love of dogs and years working hands-on with them every day. From quality toys and training gear to health and wellbeing products, everything we stock is chosen with care. We’re proud to serve fellow pet owners nationwide with friendly service and products we truly believe in.
Dogs love them I use as a topper and break them up and sprinkle on top
I love my custom made lead in lime green with blue detail. I often agility train in the evening and being able to see the lead quickly is very valuable.
Love these covers for my crate beds, waterproof, my bed chewer doesn’t wreck them, old duvet inners are the perfect filler for them.
Loving the dog leash, really strong and sturdy. Thank you 😊