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  • Pet-approved chews and treats, toys and more! At prices you’ll love!
  • Family Owned - Trainer Approved. Over 1200 reviews and 24,000 orders placed!
  • Fast Shipping in NZ, faster than a fetch!
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Discover Our Products

  • Adjustable Dog Harness - True Love-The Proud Pet Store-Purple-XS-Shine Pets
    Up to 26% off

    Adjustable Dog Harness - True Love

    From $44.80 NZD
    From $44.80 NZD $56.00 NZD
  • West Paw TOPPL Treat & Puzzle Toy
    Up to 30% off

    West Paw TOPPL Treat & Puzzle Toy

    From $40.00 NZD
    From $40.00 NZD $65.00 NZD
  • Dog Collar - True Love-The Proud Pet Store-Purple-XS-Shine Pets
    Up to 36% off

    Dog Collar - True Love

    From $13.70 NZD
    From $13.70 NZD $19.60 NZD
  • Reflective Dog Leash - True Love-The Proud Pet Store-Purple-Small (1.5cm)-110cm Standard Lead-Shine Pets
    Up to 37% off

    Reflective Dog Leash - True Love

    From $14.28 NZD
    From $14.28 NZD $22.50 NZD

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Shop By Pets

Accessories For Dogs

For muddy paws, busy walks and dogs that never sit still.
Cat Products

Everything your cat needs for comfort, play, and everyday care.
Accessories For Other Pets

Because every pet deserves the right setup, no matter the species.

Superior BioThane Products For Dogs, Custom, Waterproof, And Built To Last!

Say Goodbye To Dirt, Moisture, Smell, And Wear And Tear. Shine Pets Offers Leads, Longlines, Collars, And More, Made From The Ultimate Material For Dog Gear - BioThane. Choose And Customise From A Huge Range Of Colour Combinations!

Let customers speak for us

from 1446 reviews
Billy bed cover

These covers refreshed our old dog beds like new again. Our dogs love 'em. We have a Leonberger and a Rottie .

Jane R.
Billy Bed Buddy Cover (WATERPROOF dog bed cover)
Fourflax calm

I believe that this is really helping my dog and saw improvements within a few days

Philippa L.
FOURFLAX Calm
AFP Firehose Safari Toys

What a good toy.
We received the toy and I gave it to him.
10 mins later he had ripped the legs and arms off lolz.
At least it lasted that long lolz.
Thank you anyway🫶

Teetu K.
AFP Firehose Safari Toys
Seatangle sprinkles

Fantastic service, communication and product. Using this for both my dog and cat teeth.

Jen C.
Seatangle Sprinkles - Ascophyllum Nodosum [for sparkling teeth]

BioThane Dog Longline - Dragline - Scentline

Sarah R.
BioThane Dog Longline - Dragline - Scentline
Biothane leads

Order another long lead for my nephew dog.
Love the colour, durability and length.
Order process is very easy, excellent communication.
Definitely recommend this product to everyone.
Thank you❤️❤️

Teetu K.
Hardware Option- BioThane Leads
Long long line

Great customer service in helping me pick available colours for this long line. It seems to work well, but if I were to buy again, I would get a 10m and a 5m with D rings instead of a 15m. I think that would have given me more options.

Suzie
BioThane Dog Longline - Dragline - Scentline

Inkie loved it

Inkie W.
PWP Pastel Caterpillar
Whole Mackerel dog treats

My dog is obsessed with these. He is not usually particularly food oriented, though he does enjoy other treats. However, for these he has been losing all self control. 😆😍🐾

Lotte M.
Whole Mackerel (Freeze Dried)
Great value for money!

Our 2 staffy's usually destroy toys in a day or two, but almost a month on and although the squeaker have stopped speaking, theses Fire hose safari toys are still going strong. The dogs love them!

Krysta B.
AFP Firehose Safari Toys

Dogs loved these

Fiona
Cow Hooves — Natural Dog Chew
Dog harness

I thoughtvi had right size after talking to someone whose smaller dog had large, but think they were mistaken as xl is still too big for my 27kg pup. Hopefully will grow into it soon. Nice harness
Soft so would be comfortable to weat

Jenny
Adjustable Dog Harness - True Love
Air dry hoki biscuits

Dog loves them

Anonymous
Air-Dried Hoki Biscuits
Great quality lead, perfect for puppy training

Great quality lead, perfect for puppy training. Shipping was very fast, too.

Iryna M.
BioThane Dog Longline - Dragline - Scentline
Biothane dog longline and collar

WOW...love both products.
I am in training with my dog and the long line is perfect for recalls. It is a work in progress but we are getting there. Love the colour's, durability and length.
The collars are a game changer. My dog has a sensitive coat. Other collars irritated his skin, the biothane is perfect. I also brought another one for my nephews dog lolz.
5 star communication, service and products.
I think I will order the deer antlers 🫰

Teetu K.
BioThane Dog Longline - Dragline - Scentline

Blog posts

View more

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  • 🏡 Have You Got an Emergency Care Plan for Your Dog?

    Most of us have thought about what we’ll do with our dog when we go on holiday. But what if something happened tomorrow? An unexpected hospital stay, an injury, or...
    4 min read

  • Harness or Collar?

    Should your dog walk on a harness or a collar? It’s one of the questions I get asked most often. In this week’s Training Tip Tuesday, I discuss when I...
    4 min read

  • Why Longlines Are So Underrated

    Longlines are one of the most underrated dog training tools. They’re not just “a really long lead” — they can completely change the way you train recall, engagement, freedom, and...
    3 min read

  • Why Your Dog Should Want To Be Near You

    Last week I was chatting with a puppy client about engagement and why some dogs naturally stay connected to their owners out and about… while others completely disconnect. And I...
    2 min read

  • How to Progress Your Dog’s Training Out and About

    Your dog listens at home… so why does it all fall apart out and about?Training doesn’t automatically transfer between environments. Learn how to progress your training step by step and...
    2 min read

  • Why your dog listens at home… but not out and about

    Your dog listens at home… so why does it all fall apart out and about?It’s not stubbornness—it’s the environment. Here’s how to set your dog up to succeed and build...
    3 min read

  • Why Your Recall Isn’t Working (And How to Fix It)

    If your dog isn’t coming when called, it’s usually not just one issue. Recall is a combination of engagement, value, management, and reward—and small gaps in any of these can...
    2 min read