Family-Owned, Trainer Approved
Quality dog gear, treats and enrichment products, from our family to yours!
Over 1200 reviews and 24,000 orders placed!
Family-Owned, Trainer Approved
Quality dog gear, treats and enrichment products, from our family to yours!
Over 1200 reviews and 24,000 orders placed!
Secure your shopping experience with various safe and trusted payment methods.
Made of 100% polyester webbing, this tough lure is part of our indestructible dog toys NZ collection—durable, weather-resistant, and machine washable for lasting play.
With a triple layer handle at one end, 6 tassels, and an overall length of about 12.5 inches, it makes the perfect toy for your furry friends that love to play tug-of-war.
PLUS these also work great with our Bungee Tug Handles!!
https://www.shinecanine.co.nz/products/the-bungee-tug-handle
(NOTE: FLIRT POLE OR BUNGEE HANDLE NOT INCLUDED)
Flirt Pole: https://www.shinepets.co.nz/products/flirt-pole-v2-squishy-face-studio
Welcome to Shine Canine! As a family-run small business, we're all about bringing the best quality supplies to pet parents across New Zealand. Whether you have dogs, cats, or other furry friends, we've got everything you need—toys, collars, accessories, treats and more!
We offer shipping across New Zealand, primarily through New Zealand Post. Add your items to the cart, and shipping rates will be calculated at checkout. One click is all it takes!
Your satisfaction is our priority. If you wish to return or exchange any item, just email us at shop@shinepets.co.nz with your order number, the product, and why you'd like to return it.
We accept returns within 28 days of purchase. Once we receive the goods in their original, unopened packaging and resalable condition, we'll issue a refund (excluding shipping) or credit. Contact us anytime, and we’re happy to help you through the process!

We take your safety seriously, but we keep the tone simple and local.
$20.00 NZD
Our Jack Russell Angus loves the Flirt Pole and we have gone thru a couple of lures. That's not to say they don't last - we've had the pole for ages - we just like to replace the lure if it gets too frayed. They last a good 12 months before we replace them so great value for money!
Great toy/training aide. Well made so survives the dig play. This is our second lure with the other one on a flirt stick.
Just a quick photo of my guy enjoying their new tug attachment. This is a great way to tire them out!
A great replacement lure for when my little tuggers get carried away.
Choosing local matters, more than ever. When you shop at Shine Pets for your pet supplies, you're supporting a small business rooted in NZ. Formerly Shine Canine, we're owned and operated by Tarah, a work-from-home mum of two wonderful kids, Fern (9) and Ash (5) .Our beginnings might be humble, but our superior pet products and customer service outperform giant retail chains. So, thanks for being a part of our lovely little journey!
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Get yours while you can.
Shine Pets is a small, family-owned business based in New Zealand, created from our love of dogs and years working hands-on with them every day. From quality toys and training gear to health and wellbeing products, everything we stock is chosen with care. We’re proud to serve fellow pet owners nationwide with friendly service and products we truly believe in.
Dogs love them I use as a topper and break them up and sprinkle on top
I love my custom made lead in lime green with blue detail. I often agility train in the evening and being able to see the lead quickly is very valuable.
Love these covers for my crate beds, waterproof, my bed chewer doesn’t wreck them, old duvet inners are the perfect filler for them.
Loving the dog leash, really strong and sturdy. Thank you 😊