Family-Owned, Trainer Approved
Quality dog gear, treats and enrichment products, from our family to yours!
Over 1200 reviews and 24,000 orders placed!
Family-Owned, Trainer Approved
Quality dog gear, treats and enrichment products, from our family to yours!
Over 1200 reviews and 24,000 orders placed!
Secure your shopping experience with various safe and trusted payment methods.
JW Hol-EE Roller is a fun, versatile dog toys with the durability you've been searching for. Rubber gives it strength, bounce and a soft texture The unique open design allows you to stash small treats or kibble inside for hours of entertainment for your dog. It is non toxic, durable, rubber and super-stretchy. A do-it-all multipurpose dog toy! It's a fantastic treat ball, wonderful training aid, great for fetch, toss and tug, chewing and teething. These also work great attached to our bungee handles!
Some ideas...
https://www.prouddogmom.com/holee-roller-dog-toy/
https://youtu.be/GcM4sUXAGV8
Welcome to Shine Canine! As a family-run small business, we're all about bringing the best quality supplies to pet parents across New Zealand. Whether you have dogs, cats, or other furry friends, we've got everything you need—toys, collars, accessories, treats and more!
We offer shipping across New Zealand, primarily through New Zealand Post. Add your items to the cart, and shipping rates will be calculated at checkout. One click is all it takes!
Your satisfaction is our priority. If you wish to return or exchange any item, just email us at shop@shinepets.co.nz with your order number, the product, and why you'd like to return it.
We accept returns within 28 days of purchase. Once we receive the goods in their original, unopened packaging and resalable condition, we'll issue a refund (excluding shipping) or credit. Contact us anytime, and we’re happy to help you through the process!

We take your safety seriously, but we keep the tone simple and local.
$11.90 NZD
awesome for my two rotties. i like to cut up apple or other fruits in them and it keeps them amused and occupied for a while and tires them out.
Our dogs favorite toy. Soft great to fun inside too.
Great toy soft easy to carry about
i ordered with a wee sense of urgency and the holl-ee were in stock in the two sizes i wanted. Very promt delivery . So impressed Thank you team
As a very energetic and playful German Shepherd, Saber loves these balls. They are tough and durable, and come in great colours that are easy to find in the grass. Excellent value for money from Shine Pets.
Choosing local matters, more than ever. When you shop at Shine Pets for your pet supplies, you're supporting a small business rooted in NZ. Formerly Shine Canine, we're owned and operated by Tarah, a work-from-home mum of two wonderful kids, Fern (9) and Ash (5) .Our beginnings might be humble, but our superior pet products and customer service outperform giant retail chains. So, thanks for being a part of our lovely little journey!
Selling fast!
Get yours while you can.
Shine Pets is a small, family-owned business based in New Zealand, created from our love of dogs and years working hands-on with them every day. From quality toys and training gear to health and wellbeing products, everything we stock is chosen with care. We’re proud to serve fellow pet owners nationwide with friendly service and products we truly believe in.
This tag is a good size and came very quickly. The maker actually rang me and sent photos of possible text colours to choose from. Totally unexpected and above and beyond!!! I’m very happy with my purchase and will buy another for my other dog!
So far my two tough chewers have not been able to destroy this and it takes quite a while for them to get the kibble out - so a success :)
Purchased specifically to help one of my dogs with a gum ailment. It keeps her occupied for ages – she loves these bones. Value for $.