Family-Owned, Trainer Approved
Quality dog gear, treats and enrichment products, from our family to yours!
Over 1200 reviews and 24,000 orders placed!
Family-Owned, Trainer Approved
Quality dog gear, treats and enrichment products, from our family to yours!
Over 1200 reviews and 24,000 orders placed!
Secure your shopping experience with various safe and trusted payment methods.
Our Fish Cartilage is a light, crunchy chew that delivers natural joint support with every bite. Made from 100% New Zealand Elephant Fish cartilage, this treat is ideal for dogs who love to chew but need something gentler on their teeth.
Naturally rich in collagen, calcium, and phosphorus, fish cartilage supports joint health, cartilage strength, bone density, and dental health. It provides a satisfying crunch without being overly hard, making it a great option for daily chewing, seniors, or dogs that find tougher chews too challenging.
With a low fat content and high protein, this is a nutritious, guilt-free chew you can offer regularly.
Why dogs love Fish Cartilage:
Lean, crunchy texture dogs enjoy
Naturally rich in collagen for joint support
Supports teeth, bones, and cartilage health
Gentle on teeth while still satisfying to chew
Low in fat, high in protein
Made from 100% New Zealand Elephant Fish cartilage
Elephant Fish (Callorhinchus milii) belongs to the Callorhinchidae family and is a firm, white-fleshed fish with a naturally low oil content.
While the fat content of dried Elephant Fish cartilage has not been individually tested, comparable testing of school shark cartilage shows a fat content of approximately 1.8%, which is considered similar.
Nutritional Information – Fresh Elephant Fish (per 100g):
Energy: 432 kJ
Protein: 23.3 g
Fat: 1.0 g
Carbohydrate: 0.3 g
⚠️ Safety note:
Always supervise your dog while chewing and remove any small pieces that could become a choking risk.
Perfect for dogs needing a lighter, natural chew with real health benefits.
These treats are produced in a fully licensed New Zealand processing facility, approved by the Ministry for Primary Industries (MPI) and operating under a strict Risk Management Programme.
The manufacturer specialises in small-batch, premium air-dried dog and cat treats, using only 100% real, all-natural meat and seafood. Ingredients — including hoki, beef, lamb, and venison — are sourced from trusted, long-standing local fishing companies and slaughterhouses within New Zealand.
All products meet export standards, ensuring exceptional quality, safety, and reliability.
Welcome to Shine Canine! As a family-run small business, we're all about bringing the best quality supplies to pet parents across New Zealand. Whether you have dogs, cats, or other furry friends, we've got everything you need—toys, collars, accessories, treats and more!
We offer shipping across New Zealand, primarily through New Zealand Post. Add your items to the cart, and shipping rates will be calculated at checkout. One click is all it takes!
Your satisfaction is our priority. If you wish to return or exchange any item, just email us at shop@shinepets.co.nz with your order number, the product, and why you'd like to return it.
We accept returns within 28 days of purchase. Once we receive the goods in their original, unopened packaging and resalable condition, we'll issue a refund (excluding shipping) or credit. Contact us anytime, and we’re happy to help you through the process!

We take your safety seriously, but we keep the tone simple and local.
$12.00 NZD
Hello the dogs love these.
This is the perfect tasty treat for Coco..she needed a chew
treat for her teeth which was a single protein and not beef or chicken. Coco loves them and I love them because they’re quite economical purchased in the larger bag.
Beau loves the fish treats 😋
My Beau love the fish treats
My 2 dogs love these, special treat at night, Macy even gets up on hind legs and dances for them. Poor mailman gets mugged when they smell the box coming out of the van
Choosing local matters, more than ever. When you shop at Shine Pets for your pet supplies, you're supporting a small business rooted in NZ. Formerly Shine Canine, we're owned and operated by Tarah, a work-from-home mum of two wonderful kids, Fern (9) and Ash (5) .Our beginnings might be humble, but our superior pet products and customer service outperform giant retail chains. So, thanks for being a part of our lovely little journey!
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Shine Pets is a small, family-owned business based in New Zealand, created from our love of dogs and years working hands-on with them every day. From quality toys and training gear to health and wellbeing products, everything we stock is chosen with care. We’re proud to serve fellow pet owners nationwide with friendly service and products we truly believe in.
Fantastic especially for dogs who destroy the toughest of toys
I purchased a biothane long lead and a name tag for my dogs collar. Gosh they're great people to deal with! The person making up my order was thorough and ensured I got exactly what I wanted. Great products and service. Very happy
My lovely older girl Freda has only learnt to play with toys in the last few years and she has a soft mouth. She LOVES this toy; to be fair she loves any food related thing. But this toy is also soft on her mouth and flopsy and light enough that she can toss it around, she’s absolutely having a whale of a time with it.
Aristopet All Wormer for Large Dogs (20kg Tablet)